Spotify Premium's Student Campaign offers eligible students access to all the benefits of Spotify Premium at a discounted rate. In Nigeria, despite a large Gen-Z audience with strong willingness to pay for subscriptions, awareness of the student proposition and how to access it remained low due to limited sustained marketing investment. This campaign aimed to position Spotify Premium Student as both an accessible entry point into Spotify’s premium ecosystem and a long-term driver of subscription growth.

Wikipedia, a global digital encyclopaedia, is a trusted source of information worldwide. In Nigeria, however, it faced a perception challenge: the platform was not widely respected as a credible reference in academic circles. Anakle developed and executed a campaign targeting students and academics to reposition Wikipedia as a reliable and valuable reference source.

Following the success of Spotify’s Four Months Free flash sale, the brand sought to extend the momentum with a new promotional offer—Four Months for the Price of One. The campaign required strong, engaging creative assets to drive awareness and conversions across digital platforms in February 2024.

RedPay is a payment solution developed by RedTech, the technology subsidiary of Heirs Holdings. Offering POS systems, payment gateways, and other financial solutions, RedPay required a clear and credible brand identity to support its market entry and long-term growth.

Access Bank, a top tier corporate bank, set out to deepen its footprint in Nigeria’s highly competitive retail banking space. Anakle partnered with the brand to shift perception, moving Access Bank from being seen primarily as a corporate focused institution to one that emotionally connects with everyday Nigerians.

NBA Nigeria, a sub-brand of NBA Africa and the global NBA, required an always-on agency partner to manage its social media presence. The goal was to build a consistent, culturally relevant voice for the Nigerian audience while amplifying NBA initiatives, events, and campaigns across the country.

CCHub is a leading co-working and creative empowerment ecosystem driving innovation and talent development across Africa. As the organisation evolved and expanded its portfolio of initiatives, a comprehensive brand refresh was required to unify its masterbrand and sub-brands while strengthening clarity, consistency, and impact across all touchpoints.

Her Time To Play was a three-day Women’s Month campaign by NBA Nigeria aimed at empowering young women through basketball, leadership, and personal development. The initiative combined on-court training with off-court mentorship, creating a holistic program designed to inspire confidence, skill, and ambition.