CCHub’s growing ecosystem of programs and sub-brands lacked a cohesive visual and strategic structure. The challenge was to create a unified brand system that clearly connected each sub-brand to the masterbrand, while still allowing individual brands to retain distinct personalities and purposes.
We began by redefining CCHub’s brand architecture to clarify the relationship between the Masterbrand and its sub-brands. From there, we developed a refreshed visual identity system and new logos for each brand, ensuring consistency, flexibility, and scalability. This foundation informed the creation of launch assets, as well as a relaunch communications plan and always-on strategy to sustain brand visibility and engagement.
A cohesive brand ecosystem featuring a refreshed masterbrand, clearly defined sub-brands, and a unified identity system—supported by launch assets, a relaunch communications framework, and an always-on strategy to drive long-term brand consistency and growth.
These shifts translated into measurable improvements:
Clear and scalable brand architecture across all CCHub initiatives
Stronger recognition and cohesion between masterbrand and sub-brands
Streamlined brand usage across teams and partners
Renewed brand presence supported by sustained communications
