The campaign needed to communicate empowerment in a way that felt authentic, energetic, and aspirational to young women, while maintaining alignment with the NBA’s global brand standards. Additionally, the experience had to feel cohesive across multiple event formats and digital platforms over three days.
We developed bold, arresting visuals that brought the Her Time To Play theme to life across digital platforms. These visuals were adapted for social media, event branding, and live content. Alongside creative development, we provided real-time coverage of the campaign, collaborating closely with partner agencies and vendors to ensure seamless execution and consistent storytelling throughout the program.
A visually unified, emotionally resonant campaign that combined strong creative direction with live event storytelling—amplifying the impact of Her Time To Play both on-ground and across digital platforms.
These shifts translated into measurable improvements:
High engagement across campaign digital content
Strong attendance and participation across all three days
Positive audience response to empowerment messaging
Increased visibility for women-focused NBA initiatives in Nigeria