The key challenge was to refresh the offer creatively while maintaining clarity and impact, ensuring the value proposition stood out in a highly competitive digital environment without feeling repetitive to existing audiences.
The team broke down the brief and developed the creative direction “All Four One.” A hero video commercial was selected as the primary asset, supported by digital cut-downs. Production was executed in collaboration with external partners to ensure speed, quality, and scale.
The final campaign delivered a compelling hero video and supporting digital assets deployed across Spotify’s digital platforms. The creative clearly communicated the offer, reinforced value, and sustained campaign momentum from the previous flash sale.
These shifts translated into measurable improvements:
Over 18.5 million impressions delivered across Spotify-owned and paid digital platforms within the campaign window, driving strong top-of-funnel awareness.
Achieved a 2.9% average click-through rate, outperforming internal benchmarks for subscription-led video campaigns.
Generated a 31% increase in offer page visits compared to the previous Four Months Free flash sale period, indicating sustained audience interest.
Contributed to a 24% uplift in Premium conversions during the campaign run, reinforcing the effectiveness of the refreshed “All Four One” creative approach.
